Presenters:

• Christine Firstenberg, Retail specialist with Metrovation

• Justin Horner, City of Berkeley, Planning Division

• Elisa Mikiten, Berkeley Planning Commission, Elisa Mikiten Land Use Consulting

• Mark Rhoades, Rhoades Planning Group, Moderator

Please join us for a panel discussion of the challenges, opportunities and realities of retail and other uses on the ground floor. Our panel will discuss why ground floor retail doesn’t always work well, how is Berkeley thinking about them, what can we do in general to make them better. This is sure to be an interesting discussion as the city and the design community grapple with how to activate the ground floor and adjacent public realm within the realities of today’s economy.

Location: AIA East Bay Conference Room, Brower Center, 2150 Allston Way #310, Berkeley, CA 94709.

Many thanks to AIA East Bay for hosting this event!